Red Tag

A red tag sales event is a limited-time sale where a dealership marks down select vehicles, hangs a red tag on each one, and stacks that markdown on top of the manufacturer’s incentives for the month. Two kinds of savings land on the same vehicle: the store’s price cut and the factory’s offer.

That’s what’s happening on East Bert Kouns right now. Hebert’s Ultimate Red Tag Event is on at our Shreveport store, and it runs alongside the incentives Stellantis has posted for Chrysler, Dodge, Jeep^® and Ram vehicles from October 1 through November 2, 2026. Here’s how the two pieces fit, what the factory is offering this month, and how to shop the event.

Where does a red tag discount come from?

Every red tag price is built in two layers. Know which is which, and comparing one store against another gets a lot easier.

Layer one: the factory

Stellantis sets its incentives by month and by region. Depending on the vehicle, that can mean special APR financing through Stellantis Financial Services, a cash allowance, a lease program or a loyalty bonus for current owners. Every participating Chrysler, Dodge, Jeep and Ram store in the region works from the same factory program, so this layer looks the same wherever you shop around here.

Layer two: the dealer

The red tag itself is ours. It’s the price we put on a specific vehicle for the event, and it’s the part that changes from one store to the next. So does the number on your trade. So does how you’re treated after the paperwork is signed.

Why red tags show up in the fall

Model-year changeover. The 2027s are already landing on our lot, including the 2027 Ram 3500 and the 2027 Chrysler Pacifica, while this month’s headline factory offers are on 2026 models. A store needs room for next year’s vehicles, so the outgoing year gets the sharpest pricing.

When this post went up, we had more than 400 new vehicles on the ground, with 2026s and 2027s parked side by side. If a 2026 has been on your list, October is a good month to buy it.

What Stellantis is offering in October 2026

These are the headline factory offers Stellantis Financial Services has posted for October. Offers can vary by region, so we confirm eligibility on the exact vehicle before you sign anything.

0% APR financing is through Stellantis Financial Services for well-qualified buyers. Not all buyers will qualify. Posted terms for these offers are 36 or 60 months depending on the vehicle. 0% APR for 36 months equals $27.78 per month for every $1,000 financed, based on a 0% down payment. 0% APR for 60 months equals $16.67 per month for every $1,000 financed, regardless of down payment. Some offers are limited to gas models. Additional costs may apply. Offers are valid October 1 through November 2, 2026, vary by region and are subject to change. See Hebert’s Town and Country for complete details.

Shopping a Ram 2500 or 3500 for Haynesville work? Heavy duty trucks aren’t part of the headline offers above, so ask us what’s on the specific truck. Call 318-221-9000 and we’ll check current programs against that truck’s VIN.

How to shop a red tag event

1. Get your trade number first. Start with our online trade estimate, then let us see the vehicle in person. We make instant cash offers on any make or model, even if you don’t buy from us.
2. Prequalify before you fall for a truck. Prequalification takes seconds and has no effect on your credit score. It tells you early whether the 0% APR offers are realistic for you.
3. Match the model year to the offer. This month’s headline factory offers are on 2026 models. The 2027 parked next to it may carry different programs, so check the year before you compare payments.
4. Run the rate against the cash. Special APR saves you interest every month. A cash allowance takes money off the price up front. On a shorter loan the cash can come out ahead, so have us price both before you choose.
5. Ask for the out-the-door number. The red tag is the selling price. Tax, title, license and any dealer fees come on top, so get the full number in writing before you commit.

Pre-owned, loaners and demos

The Stellantis offers above are for new 2026 models. Shopping used? Browse all pre-owned inventory. Our retired service loaners and demos are a separate list: they’re sold as new vehicles, and you’d be the first owner.

Why buy your red tag deal from a family-owned store

The factory layer of a red tag deal looks the same at every participating store in the region. Who stands behind the deal does not. Hebert’s has been family-owned since 1981. Mark A. Hebert Sr. leads the business as president, and the third generation, Beau, Chris and Drew, helps run our stores with him.

The car business is really the people business.

Mark A. Hebert Sr., President

That standard shows up in our Google rating: 4.5 stars across more than 1,400 reviews as of this writing. It shows up again when your Ram comes back for its first oil change at our Mopar^® service department and the same family still owns the place. The full story is on our Why Buy From Hebert’s page.

Red tag questions we hear on the lot

Who sets the price on a red tag?

We do. The price on each red tag is Hebert’s price on that vehicle for the event. The incentives that stack under it come from Stellantis and follow their own calendar, which this month runs October 1 through November 2, 2026.

How long do red tag prices last?

The Stellantis offers in this post end November 2, 2026. Pricing on a specific tagged vehicle can change during the event, so confirm the price on the VIN you want before you make the drive. Call sales at 318-221-9000.

Can I combine 0% APR with a cash allowance?

Often not. Many Stellantis finance offers are standalone, so the special rate replaces the cash instead of stacking with it. If both are available on the vehicle you want, we’ll price it both ways and you pick.

Do I need perfect credit for 0% APR?

The 0% offers are for well-qualified buyers through Stellantis Financial Services, and not every buyer will qualify. If the special rate isn’t a fit, our finance team works with regional and national lenders and will show you what you do qualify for. You can prequalify online with no effect on your credit score.